One of the common modes of online advertising these days is Pay per click ads, which are usually used by search engines, advertising networks, content websites, blogs and more. These ads are displayed to attract visitors to the advertiser’s site. The advertisers pay these search engines, advertising networks etc only if the visitor clicks on their ad and visits their website. (more…)
Shopping cart abandonment is one of online merchant’s fears. After all, with all that you invest in marketing your website, it’s painful to leave money on the table when would-be buyers don’t convert to sales. In this post, we’ll share some ways to improve your shopping cart that we’ve used and seen measurable conversion rate improvements.
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Here are a few ideas for what you can do to keep your customers’ interests in mind when you are selling products or services over the Internet.
Organic optimization techniques for the search engines is basically ethical optimization without a paid placement program in place. I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.
Viral marketing is a good old-fashioned ‘word of mouth’ and ‘pass it on’ marketing tactic used by marketers to advertise their product, service, brand or business.
Web site’s ability to keep visitors on site, or to its success in encouraging visitors to come back repeatedly called website stickiness.
Regardless of the economy, there are some businesses that just go trough these times with grace, not really affected by recessions. It’s almost as though they have a secret source… they do… customers!
If you have a corporate Web site but you don’t think it’s providing your company with a noticeable advantage over the competition’s sites, it may be time to allow your customers to start buying some or all of your products online.
Are potential buyers at your website abandoning their shopping carts? The problem is endemic in the online retail industry, but it doesn’t have to be that way. All you have to do is make it easy for customers to buy from you.
Once your Web site has done its stuff and has generated an email enquiry then it’s up to you to turn the enquiry into a sale and begin the process of building a relationship with the customer.
Here are 8 tips for successful email replies…
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