search engine optimization Toronto internet marketing, web site design, website design by ASF Desing Inc

One of the common modes of online advertising these days is Pay per click ads, which are usually used by search engines, advertising networks, content websites, blogs and more. These ads are displayed to attract visitors to the advertiser’s site. The advertisers pay these search engines, advertising networks etc only if the visitor clicks on their ad and visits their website. This ads are also known as “Sponsored link” or “sponsored ads”, which appear next to or above the natural results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

PPC ads can be bifurcated into two major categories “Keyword-based” and “Content Match-based”.

Advertisers need to identify what kind of ad do they want to place, keyword based or content match and depending on that they should go ahead with the execution of the same.

Keyword based PPC’s

In keyword based PPC’s advertisers bid on the keywords that they anticipate their target audience will use to search for a product or a service. When the visitor types the keyword query matching to advertisers keyword list, his ad appears on that page.

Content based PPC’s

In content match type of ads, ad networks such as Google AdSense and Yahoo! Publisher Network try to provide ads, which are relevant to the content of the page where they appear, and no search function is involved. Content Match based ads, usually distributes the keyword ad to the search engine’s partner sites and/or publishers that have distribution agreements with the search engine company.

Advantages of PPC

Advertisers do not have to pay to search engines for displaying the ad; they have to pay only if the visitor clicks on his ad and visits his website.

You can set your budget as per your convenience, depending on how much you want to invest and what kind of sales you wish to generate.

How much do you pay

Prices of these pay per click ads differ depending upon the search engines, some charge as low as $0.01 and some may charge as high as $5 per click. There are other advertising PPC solutions as well such as pay-per-impression and pay-for-ranking which are used along with pay per click. However, they are different from this mode of advertising. PPC is one of the easy ways to advertise for product and services and is reasonable enough even for small business groups. A professional SEO or a PPC agency can help you set up and run a PPC campaign.

Tags: Pay per click, PPC, SEM

This entry was posted on Thursday, March 20th, 2008 at 9:56 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.