Search Engine Optimization Tips
Search engine optimisation is an important part of the marketing mix for most Web sites, and yet many have been inadvertently designed to be extremely unfriendly to search engines.
Our primary focus is search engine optimization and search engine marketing. How will the site generate traffic? Is there content that will generate numerous repeat visitors and/or encourage viewers to tell other people about the site? How can the site owner build up links into the site? These are some questions well worth asking.
Search engine optimisation is an important part of the marketing mix for most Web sites, and yet many have been inadvertently designed to be extremely unfriendly to search engines. Here are some common problems:
- ineffective use of the title, keyword and description meta tags
- all graphics and no text on the main page and content pages
- use of Flash animations with no text
- use of frames
- database sites with dynamic pages that are not linked in a Search Engine Friendly fashion
It’s difficult to achieve top rankings on many of the most popular search engines if any of these components are found in a site. On the flip side, sites benefit from components such as:
- numerous links into a site
- multiple domain names with varying content
- regular content additions
- keywords in the URL
- embedding popular keyword phrases in all pages
Feel free to contact us for further information on site design and promotion tips.
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