What are the key aspects of website structure?

Let us understand the key aspects of website structure for search engine optimization.

1. Bold/strong/h1 tags: It is important to check out whether you are overusing them.

2. Title tag: You should make sure that keywords are included in title tags. This helps rank the page high.

3. Keyword phrases: Remove stop words from title tag. Use no more than three important keyword phrases. Using commas in a title and just putting a line of keyword text is also to be avoided.

4. Interlinking: Invariably all the content pages on your site should comprise a link to another relevant page in your website. Web pages should ideally reference each other, as this will help readers/robots locate another page in your site.

5. External linking: It is a great way to help top search engines determine what type of website you have is by linking to an authority site in your niche area. Be careful who you link to, more so, if you are doing reciprocal linking.

6. Nofollow/noindex: There are a lot of links, which should not be indexed. Pages like terms of service, login, privacy info, registration etc should not be indexed. These internal links should also comprise nofollow.

This entry was posted on Monday, May 25th, 2009 at 2:26 pm and is filed under Website Design and eCommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What are the key aspects of website structure?”

Scott Million Says:
May 26th, 2009 at 9:31 am
The very best, how to improve search engine ranking technique is to have unique content. This is the gold standard for search engine optimization. Now you don’t have to always have 100% unique content, but you will have better search engine rankings if you have content that is directly related to the search terms you previously picked out.