What are the precautions to be taken while striving to make your website search engine friendly?
It is essential that you ensure users online get to know about the range of products and services on offer. The aim of boosting your website’s visibility is to give sales a boost and ultimately improve profitability. However, you need to be careful while promoting your website and striving to make it search engine friendly. What are the precautions to be taken?
• In striving to be search engine friendly, make sure that keywords are not overused. Avoid creating mirror sites, which are identical ones linking to yours.
• Ensure content that forms part of your website varies significantly from one web page to another.
• Putting up similar content with slight variation on different pages may appear deceptive or misleading to search engines.
• Cloaking (hiding a page behind your page) is a strict no-no. With it, two web pages are built.
• Cloaking is considered a black hat SEO (search engine optimization) technique. The content presented to the user’s browser and that to the search engine spider is different. The search site spiders will essentially see a page rich in keywords whereas visitors get to see another page that might not be closely related to those keywords.
• However, there’s an exception. If you wish to build a Flash site, it’s rather difficult to optimize. Search spiders do not follow or understand Flash. In this scenario, you can construct an HTML website, which opens behind it. However, ensure it has content similar to the Flash site.
Tags: Flash website, HTML web site, SEO, striving, web site search engine
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