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Search Engine Marketing firm porfolio - website design/search engine marketing/xcart seo


Curls is a premium, ethnic hair care company whose purpose is to deliver quality products that cater to the unique needs of today's multi-ethnic market. It is the first line of hair care products truly created specifically for biracial/multiracial women and girls with naturally curly hair.


To compete in today’s online market needed to become a one stop resource for a curly person to educate him or herself on the subject of hair care and acquire the required hair care products.


The company came to ASF Design Inc for a complete website overhaul, eager to increase their search engine visibility while increasing the conversion rate.


The information on the site was logically re-organized; the shopping cart systems were completely redesigned to facilitate the new site requirements and improve search engine friendliness and usability.

Now site dominates top positions on Search Engine for most competitive and relevant to site theme search queries while the conversion rate has gone up more than 3 times from less than 1% to an average 3.75%.

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